As more consumers 65+ rethink expensive prestige skincare, we positioned Neutrogena Rapid Wrinkle Repair as the smarter alternative. The “Truly Timeless” campaign highlighted derm-proven ingredients like retinol—delivering the results shoppers expect from luxury brands without the luxury markup. The work generated 5.5M impressions and a 51% lift in sales, proving that trusted ingredients outperform prestige labels.