Starbucks
Sunsera Blend
Launch

Starbucks introduced Sunsera Blend to signal a new era of brighter, smoother coffee for adventurous at-home drinkers. As Creative Director, I helped shape the campaign and led the creative direction across the TV shoot and social campaign, guiding the visual tone, storytelling, and on-set production. I also sourced the soundtrack, ensuring every element worked together to bring the vibrant character of the blend to life.

OLV AGENCY PRODUCTION TEAM

My Role: Creative Director, On-set Direction

Agency Producer: Shelbie Malinski
Group Creative Director: Hagan de Villiers
EVP, Creative: Dani Coplen
Copywriter: Alex Rosser
Account Executive: Brynn Hayworth
VP Client Services: Kelly Canavan

OLV PRODUCTION TEAM

Production Studio: Canada
OLV Director: Sheila Johansson
EP: Victor Mata
Producer: Sara Renteria
Production Manager: Itsasne Santos

SOCIAL PRODUCTION TEAM

My role: Creative Director + Prop & wardrobe stylist

Content Maker: Meredith Foley, Don Markus
Senior Art Director: Kevin Simon
Associate Social Strategy Director: Holly Harper
Social Strategy Director: Lindsey Greenblatt
Producer: Taryn Hunt
Account Executive: Brynn Hayworth
VP, Client Services: Kelly Canavan
Food Styling: Beth Hawkins, Hawkins & Co