I build brand ideas designed to live everywhere, from campaign to shelf to screen to space.

Over the past 18 years, I’ve led creative direction across integrated campaigns, on-set productions, retail environments, and social storytelling, translating brand ambition into ideas that people can see, feel, and interact with.

I love shaping big concepts and then obsessing over the craft that makes them real, working closely with writers, designers, and client partners to create brand worlds that feel cohesive wherever they show up.

CRAFT + LEADERSHIP PHILOSOPHY

I care deeply about craft. I set a high bar.
And I’m never above rolling up my sleeves with my team to get there.

At the heart of my work is a simple belief: creativity is about getting people excited about an idea and bringing them along for the ride.

The greatest gift of leadership is building a team that wants each other to win. I love bringing together people with different talents, instincts, and perspectives to create work we’re proud to put into the world. (And have FUN doing it!)

My glam
squad after
my “Zendaya"
bang cut!

FUN FACTS

I’m a little spontaneous by nature, which tends to lead to the best ideas. I’ve even been known to impulsively cut my bangs into a Zendaya-inspired widow’s peak fringe while on set. Who does that? Apparently… me.

Outside the office, you’ll usually find me chasing down new skills on the tennis court, cycling around town, gardening, or hunting down the best restaurants and fashion when I travel.

At home, I’m a dance mom (perfecting the slick-back bun for my 11-year-old daughter, Cora), a full-time tennis ball thrower for my Boston Terrier, and a tireless project-list maker for my very patient husband, Jeremy.