Sally Hansen
Beauty Clinic Experience
Concept

The Sally Hansen Beauty Clinic was designed as a new kind of beauty destination that is part retail experience and part creative playground. Inspired by the brand’s heritage of hard-working formulas and its authority in nail color, we created an immersive world where consumers can explore color, care, and self-expression across physical and digital touchpoints. Through interactive retail environments, social-first content, and mobile experiences, the Beauty Clinic invites shoppers to experiment, learn, and discover their next beauty fix.

My Role: Creative Director

Art Director: Lillian Zhao, Emily Baker-Slama
ACD: Christopher Napolitano
Copywriter: Alex Rosser
Group Creative Director: Steve Gammel
3-D Designer: Diana Cooper
Account Supervisor: Lissie Russert
VP Client Services: Ariel Knobbe