Sally Hansen
Miracle Gel:
10 Year Anniversary
OLV
After a decade of redefining long-lasting nail color with its breakthrough two-step system, Miracle Gel celebrated its 10-year anniversary with a bold new color drop. To mark the moment, we created a dynamic campaign inspired by the product’s vibrant shine, using playful graphics and inflatable-inspired visuals to transform the collection into a bright, energetic world of color, captured in a punchy 15-second film.
OLV AGENCY PRODUCTION TEAM
My Role: Creative Director
Senior Art Director: Emily Baker-Slama
ACD: Christopher Napolitano
Copywriter: Alex Rosser
Group Creative Director: Steve Gammel
Strategist: Reghan Roche
Agency Producer: Shelbie Malinski
Account Supervisor: Lissie Russert
Account Executive: Emma Smith
VP Client Services: Ariel Knobbe
OLV PRODUCTION TEAM
Production Studio: Slash
Director: Jeremy Charbit