Sally Hansen
Miracle Gel: 
10 Year Anniversary
OLV

After a decade of redefining long-lasting nail color with its breakthrough two-step system, Miracle Gel celebrated its 10-year anniversary with a bold new color drop. To mark the moment, we created a dynamic campaign inspired by the product’s vibrant shine, using playful graphics and inflatable-inspired visuals to transform the collection into a bright, energetic world of color, captured in a punchy 15-second film.

OLV AGENCY PRODUCTION TEAM

My Role: Creative Director

Senior Art Director: Emily Baker-Slama
ACD: Christopher Napolitano
Copywriter: Alex Rosser
Group Creative Director: Steve Gammel
Strategist: Reghan Roche
Agency Producer: Shelbie Malinski
Account Supervisor: Lissie Russert
Account Executive: Emma Smith
VP Client Services: Ariel Knobbe

OLV PRODUCTION TEAM

Production Studio: Slash
Director: Jeremy Charbit